Photo Credit: Mya Rose
Today in mentorship, our mentees learned what a brand really is from Deon Bonaparte. He explained that when creating a brand, you give the consumer a gut feeling, which then will create trust, which ultimately goes back around to what the brand is. They discussed the differences between brands and how the actions they take can impact multiple aspects of that specific brand. They also talked about what they think is the most important part of a brand; People, processes, or product. Deon had a lot of great things to share with the group and the mentees learned a lot today about what it really takes for a brand to be successful.
Photo Credit: Mya Rose
