To start a brand, you need to understand the brand that you want to build. On Day 2 of marketing Lu’Cretia, our Creative Project Manager, initiated a dialogue with our mentees about how to better understand their potential brands. Different videos were played to demonstrate how different celebrities use their values to establish their brands. She discussed how Lil Nas X uses his platform to create music, but also partners with other brands, like Nike, to create products that target his audience.
Our Mentees created their own social media selfceare manifesto that included: what they want to gain from social media, how long they want to spend on each platform, and what they want to share on their platform. This workshop was a success and super informative!
Photo. Credit: Mariah
