Milkshakes to Marketing

Have you tried the Milkshake app? Well, our mentees did on Saturday! Lu’Cretia, our Creative Project Manager, led a workshop with our mentees and each individual created a free mini website on their phones. After taking some time to design their websites, our Mentees shared their websites with one another. Milkshake is such a great and inexpensive tool for our Mentees to create a website that will benefit them as they create and build their brands.

Photo credit: Mariah

Understanding Your Brand

To start a brand, you need to understand the brand that you want to build. On Day 2 of marketing Lu’Cretia, our Creative Project Manager, initiated a dialogue with our mentees about how to better understand their potential brands. Different videos were played to demonstrate how different celebrities use their values to establish their brands. She discussed how Lil Nas X uses his platform to create music, but also partners with other brands, like Nike, to create products that target his audience.

Our Mentees created their own social media selfceare manifesto that included: what they want to gain from social media, how long they want to spend on each platform, and what they want to share on their platform. This workshop was a success and super informative!

Photo. Credit: Mariah

Social Media

Photo Credit: Mya Rose

Today, Lu’Cretia from Girl Behind The Hustle, led a workshop for our mentees about social media. She discussed the logistics of running social media accounts for a brand and how to make it easier with other apps to schedule posts and help with the editing process. She also advised our mentees that video is a main way to connect with your audience. Our mentees got to do some research for their own brands and learned how the process of creating a business goes when it comes to social media. LC had a lot of great advice to give our young adults and was very helpful in showing them creative ways to elevate their own brands. Our mentees learned a lot and we hope to work with Lu’Cretia again soon!

Photo Credit: Mya Rose