Building A Brand

Everyone knows of someone who owns their own brand but have you ever thought about how they formed it? We just started our fifth week of mentorship that all about branding. Our board President Deon Bonaparte of Agency Evolve, led his 4th workshop with TFD on “How To Build A Brand".” Deon went over the steps on how to build your brand with three steps: build the foundation, brand strategy, and a business plan. The most important information that our mentees learned was to clearly articulate what they want their brand to be, look like, and feel. Deon left the mentees with a quote from Walt Disney. “Walt Disney was asked, “How do you feel on your deathbed knowing that you will not be able to see Disney world come to life?” Walt Disney replied “I already have”. You need to understand your brand before you start it.” We are so appreciative of our Board president and cannot wait to welcome him back during our Summer mentorship!

Photo Credit: Mariah

Business Bootcamp

Photo Credit: Mya Rose

In the first workshop from Saturday, our mentees were visited by Robert from Healthy Coin to learn about business. In this workshop, Robert discussed the basics behind creating a business, pricing of products and services, how money works within a business, and supply & demand. They also discussed how that can cause competition between businesses. After the lesson, the mentees got to compete in an exciting and intense game reviewing everything they learned for the day. It was a lot of fun and everyone learned so much!

Photo Credit: Mya Rose