Creating A Brand | Part 6

As the mentees continue to work through their businesses, it is also the last week of mentorship. Today, the mentees started off with a fun bell ringer of “Guess Who”. Each mentee wrote a person down and stuck it to their forehead for the rest of the mentees to give them hints on who they were. Some celebrity guesses were Kanye West, Beyonce, and Bill Murray.

After the game, the mentees were focused and went right into continuing to build their businesses. Jasmine and Jocelyn continued a design job TFD was hired to do. On this day, they worked on putting photos into the client’s website design. Tracy continued to work on his denim design by finding new inspiration. Jordynne, Jamia, Cameron, and Kendall all worked more on their website designs. Lastly, Julian finished his website design and plans on starting to record his podcasts! As we wrap up the last week of our spring mentorship program, everyone is starting to feel the bittersweet moments. Nonetheless, we are so proud and grateful our mentees have found a business they want to continue with.

Creative Aspects Of Website Design

This week in mentorship, we started with a 10 minute meditation session to give our mentees time to pause from the busyness of their day before continuing to work on their branding and websites. Most of our Mentees shared that it was their first time meditating and they enjoyed the time to pause.

Afterwards, our mentees partnered up to continue their work on their brand boards. Using the fonts, colors, logos, and other branding elements from their brand boards, the Mentees selected and began to personalize their website templates. We can’t wait to see the finished product!

Creating A Brand | Part 2

Photo Credit: Saffron

Today at the Firehouse, the mentees went through the building blocks of creating their brands. First, they picked Jasmine's brain by asking brand and business questions. The mentees asked questions about creating their pricing, how to build a business culture, and where to find different vendors for their products. Afterward, they began working on their logos and websites. Some of our mentees have business concepts and were partnered with other mentees to collaborate and brainstorm ideas for creating their business. Next week our Mentees will take their branding and begin building their websites!

Photo Credit: Saffron

Intro To Marketing

Photo Credit: Mariah

Marketing is a big part of how brands and businesses take off. For the first day of week 6, Lu’Cretia, our Creative Project Manager and mentor to lead this workshop. Lu’Cretia went over all the basics of marketing. She engaged in a conversation with our mentees about what marketing is & what goes into it. She also taught them how to create ads for various businesses, all while staying on track with branding styles, colors, and fonts. It was fascinating to see our mentees work together as a team to create their ads for TFD.

Photo Credit: Mariah

Building A Brand

Everyone knows of someone who owns their own brand but have you ever thought about how they formed it? We just started our fifth week of mentorship that all about branding. Our board President Deon Bonaparte of Agency Evolve, led his 4th workshop with TFD on “How To Build A Brand".” Deon went over the steps on how to build your brand with three steps: build the foundation, brand strategy, and a business plan. The most important information that our mentees learned was to clearly articulate what they want their brand to be, look like, and feel. Deon left the mentees with a quote from Walt Disney. “Walt Disney was asked, “How do you feel on your deathbed knowing that you will not be able to see Disney world come to life?” Walt Disney replied “I already have”. You need to understand your brand before you start it.” We are so appreciative of our Board president and cannot wait to welcome him back during our Summer mentorship!

Photo Credit: Mariah