Intro To Marketing

Photo Credit: Mariah

Marketing is a big part of how brands and businesses take off. For the first day of week 6, Lu’Cretia, our Creative Project Manager and mentor to lead this workshop. Lu’Cretia went over all the basics of marketing. She engaged in a conversation with our mentees about what marketing is & what goes into it. She also taught them how to create ads for various businesses, all while staying on track with branding styles, colors, and fonts. It was fascinating to see our mentees work together as a team to create their ads for TFD.

Photo Credit: Mariah

A Field Trip to Gente Fina

Photo Credit: Mariah

This last weekend, our mentees went on a field trip to Gente Fina, where they got the opportunity to ask the co-founders, Manny & Abraham, different questions about the creative field. They learned so many new things about creating a brand and what it takes to start. Niches, vendors, manufacturers, money, ideas, and networking were all mentioned throughout this dialogue. We cannot wait to partner with them again soon!

After we got back to the firehouse, Sandra, our Mentorship Coordinator, assisted our mentees in digitizing their work into Adobe Illustrator. Illustrator is a very long process to learn but in the end it is all worth it. It is an amazing skillset to have and we love having Sandra to be able to pass on her knowledge to our mentees about this amazing software.

Photo Credit: Mariah

Mental Health & Creativity

Today, we welcomed back Sarah, from Yo Soy Ella, to lead a workshop called “Progress Over Perfection”. During this workshop, our mentees had a conversation about how you do not need to be perfect to succeed. Everyone has their ups and downs, but as long as you put your mind to what you want, you will succeed. Our mentees really enjoyed this workshop and the chance you dive deeper into what success means to them. Sarah has now led a total of four workshops with TFD, how amazing!

Our mentees made a transition to the tables to go over illustrator once more! Each group was given a prompt to create a design in Adobe Illustrator and present it at the end. Illustrator has so many unique tools to utilize, but we are taking it one step at a time!

Photos: Mariah

Building A Brand

Everyone knows of someone who owns their own brand but have you ever thought about how they formed it? We just started our fifth week of mentorship that all about branding. Our board President Deon Bonaparte of Agency Evolve, led his 4th workshop with TFD on “How To Build A Brand".” Deon went over the steps on how to build your brand with three steps: build the foundation, brand strategy, and a business plan. The most important information that our mentees learned was to clearly articulate what they want their brand to be, look like, and feel. Deon left the mentees with a quote from Walt Disney. “Walt Disney was asked, “How do you feel on your deathbed knowing that you will not be able to see Disney world come to life?” Walt Disney replied “I already have”. You need to understand your brand before you start it.” We are so appreciative of our Board president and cannot wait to welcome him back during our Summer mentorship!

Photo Credit: Mariah

A Day Full Of Creatives

Today was an eventful day at TFD! We had two past mentees come back to lead worships for our new mentees, and it was amazing to welcome them back.

In the morning, Amanda from Amanda Leon Calligraphy came in to lead a calligraphy workshop. She provided the mentees with hand-written packets designed by herself! They used markers to trace and draw their own letters. Everyone was involved and engaged during her workshop and they loved having Amanda here!

Afterwards, Dulce came in for a Procreate 101 workshop. She taught mentees how to create a design in the app, Procreate. Everyone then played a game where each team came up with 3 words, then they passed the iPad throughout their group. Without talking, each person added to the drawing. Jordynne and Jocelyn won unanimously for their National Women’s Month drawing! Sandra then taught everyone how to digitize the drawings they created. It was a fun and eventful day and we are so grateful for everything accomplished so far!